Our Story

It all started with the simple urge to feel better. When Zoe Sakoutis, a nutritional consultant, came down with a common cold she asked a friend, Erica Huss, who happened to be a raw foodist for advice. Her friend suggested a seven-day juice cleanse that Zoe followed diligently. The experience got her hooked and sparked her desire to share the benefits of juicing with the world.

Erica and Zoe set out to create a line of drinks packed with the best natural ingredients that would delight your taste buds and recharge your body. In 2000, the BluePrint® brand was born. Word quickly spread about how the drinks could get you through even the busiest day.

Zoe and Erica knew that to spread their mission, they had to go bigger. But not any partner would do. That’s why they chose to join Hain Celestial Group, one of America’s largest companies dedicated to helping people lead healthier, more energy-filled lives – organically. (GMOs? Fake ingredients? Never at the BluePrint® brand!) With the help of Hain, the BluePrint® brand has grown to sell much more than just cleanses. Today, we are here to be a part of your everyday life.

Our organic drinks are brimming with nutrient-packed fruit and vegetable juices that help you conquer your day. Our functional drinks are bursting with benefits, from helping your energy skyrocket to getting you your daily dose of nutrients.

The BluePrint® brand continues to innovate to help you make the most of every moment. We’ve grown a lot since our humble beginnings and are dedicated to giving you what you need to get you through your busy everyday schedule. We always were, and always will be, your BluePrint® brand for a vibrant life.